Let’s be honest.
Most companies treat customer advocacy like a one-off campaign — chasing testimonials, begging for referrals, and praying someone leaves a G2 review before EOD.

It’s exhausting. It’s unsustainable.
And worst of all, it doesn’t scale.

But what if you could build an advocacy engine once — and let AI keep it spinning forever?

Welcome to the future of customer-led growth.

🌀 The 3-Part Advocacy Flywheel

At Winmill, we believe advocacy should compound. That’s why we built our platform around a repeatable, scalable system we call the Advocacy Flywheel:

1. Capture

Turn every happy moment into a signal.

• ✅ Post-demo compliments

• ✅ Support call shoutouts

• ✅ Slack and LinkedIn praise

• ✅ NPS and CSAT feedback

• ✅ Surprise wins shared on Zoom

These moments happen every day — but most teams miss them. Winmill uses AI to automatically listen, identify, and tag advocacy signals across your tools and teams.

2. Activate

Make it easy for customers to advocate.

Once signals are captured, Winmill routes them to the right plays — with zero manual lift.

• Auto-request a testimonial after a successful onboarding

• Trigger a G2 review ask when NPS > 9

• Launch a referral request after contract renewal

• Turn Slack praise into a 15-second video quote

The flywheel keeps turning, because the system keeps asking (at the right time, in the right way).

3. Amplify

Send the right story to the right buyer at the right moment.

All that content you captured and created? Now it powers your entire go-to-market motion.

• Add social proof to outbound

• Auto-personalize pitch decks by ICP

• Plug customer quotes into your landing pages

• Share micro-videos on LinkedIn

• Train SDRs with role-based case studies

When advocacy gets activated, everyone in your company wins — from CS to sales to marketing.

🧠 Why This Matters

Customer-led growth isn’t a buzzword.
It’s your best-performing content, pipeline, and product validation — and it’s sitting right under your nose.

By automating the capture, activation, and amplification of your happiest moments, Winmill helps you turn customer love into measurable revenue.

Set it up once.
Win forever.

TL;DR:

Customer advocacy shouldn’t feel like a chore. With Winmill’s AI-powered flywheel, you can:

• Capture happy moments automatically

• Activate them with intelligent triggers

• Amplify them across sales and marketing

Build it once. Let AI keep it spinning.