WinMill.ai
Every win is momentum.
We capture it—then turn it into content, referrals, and revenue.
You’re Not Missing Advocacy.
You’re Missing Activation.
You’ve earned customer love. But love sitting still is wasted potential.
Winmill activates emotional peak moments—automatically—so your happiest customers fuel your next stage of growth.
90% of companies don’t activate their happiest customers.
Case studies take 3 months and 4 approvals.
Reference asks are awkward.
You have fans. You just don’t activate them.
The modern B2B playbook starts after the sale.
You don’t have an advocacy problem. you have a missed opportunity problem.
🗨️ 92%
of consumers trust peer recommendations over all other advertising.
🚀 5x
more likely to convert from a referral lead than any other channel.
💖 16%
higher lifetime value (LTV) from customers acquired via referral.
💰 2x
revenue growth rate from just a 12% increase in advocacy.
The Old Playbooks are Incomplete
Sales-Led (SLG) and Product-Led Growth (PLG) were powerful, but they have critical blind spots. A new, more efficient model has emerged: Customer-Led Growth (CLG).
Dimension
Sales-Led Growth
(SLG)
Product-Led Growth
(PLG)
Customer-Led Growth (CLG)
Primary Driver
Core Focus
Role of Customer
Sales Team Efforts
Closing Deals
Target / Prospect
Product Usage
User Acquisition
User / Adopter
Customer Success
Advocacy
Value Realization
Meet WINmill.ai
✨Your post-sale flywheel. Powered by customer joy.
WINmill.ai captures the emotional peak of your customer journey — and turns it into:
All with zero CSM or marketing lift.
What is WINmill.ai?
Winmill.ai is a customer-led growth platform that turns everyday customer wins into automated testimonials, referrals, and content — with zero manual work. It activates your happiest users at the peak of their journey to create social proof that actually sells.
What Problems does WINmill.ai solve?
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Slow, painful case studies
→ Traditional case studies take weeks and multiple approvals. Winmill uses AI to generate mini-case studies instantly. -
Awkward, poorly timed referral asks
→ Referrals often feel forced or forgotten. Winmill prompts smart asks at peak moments of customer satisfaction. -
CSMs are overwhelmed
→ Your post-sale team can’t scale advocacy. Winmill automates the moments that matter most. -
Marketing lacks fresh social proof
→ Teams struggle to get timely quotes and stories. Winmill delivers customer content in your voice, on demand. -
No visibility into advocacy impact
→ Winmill tracks how customer stories and referrals influence pipeline and revenue — not just vanity metrics.
How does WINmill.ai work?
Testimonials
Thanks WINfull for helping us stay on top of a very stressful process! Finally exchanged and looking forward to complete.
Great to stay on top of the process. Especially liked to play with the financial section when viewing properties. Highly recommended!
Just started flat hunting. Your affordability calculator saved me some serious time to focus on what I can actually buy. Thanks so much.
Customers Go Here
Join the Waitlist 👇
Don’t Waste Happy Customers. Turn Them Into AI-Fueled Growth Automatically.
Join the waitlist for Winmill.ai — the platform that transforms customer love into instant content, referrals, and revenue.
Why Join the Waitlist?
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Be the first to access early features
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Get exclusive launch discounts
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Influence roadmap + share feedback
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Turn your next customer win into revenue
What You’ll Get First Access To:
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⚡ 1-Click Testimonials
Turn customer wins into quote cards and social proof with zero back-and-forth. -
🔁 Smart Referral Triggers
Activate advocates at the exact moment they’re ready to refer — no awkward asks. -
🤖 AI-Powered Case Studies
Auto-generate full stories from simple inputs — in your voice, at your speed. -
📊 Advocacy Dashboard
See which wins drive pipeline, and which customers fuel your flywheel.